Outstream video is a type of video ad format that is played outside of video content.
Outstream video is typically a standalone video ad that is displayed in non-video contexts, such as within an article or between paragraphs of text.
Outstream video ads can be autoplay or user-initiated, and are typically muted until the user chooses to turn on the sound.

Appears in between content transitions within a mobile app

In-app interstitial video is a popular ad format that displays full-screen video ads between app content. It provides a better user experience than other types of ads and allows for more creative storytelling.
It's an effective way for advertisers to reach a large and engaged audience.

CTV ad formats are optimized for the viewing experience on a television screen and can be highly engaging, immersive, and effective in reaching target audiences.

1. Pre-roll video ads: These are video ads that play before the start of a streaming video.
2. Mid-roll video ads: These are video ads that are inserted in the middle of a streaming video.
3. Post-roll video ads: These are video ads that play after a streaming video ends.

OTT formats are optimized for the viewing experience on connected TV screens, and can be delivered to specific audiences based on demographic, geographic, or behavioral data.

1. Pre-roll video ads: These are video ads that play before the start of a streaming content.
2. Mid-roll video ads: These are video ads that are inserted in the middle of a streaming content.
3. Post-roll video ads: These are video ads that play after the streaming content ends.