The key benefit of a DSP is the ad-buying process, providing advertisers multi-channel reach from a single programmatic platform. Other benefits include campaign planning, advanced targeting capabilities, automated campaign optimization, and advanced reporting.
Total number of Campaigns created with their Mode, set Target Bid, total impressions & clicks delivered till date and average CTR, along with Media Cost.
DSPs allow to target specific audiences based on demographics, interests, and behaviors. They offer a variety of ad formats, including display, video, and mobile, to help to reach the target audiences across multiple channels. DSPs connect with a variety of supply-side partners, such as publishers and ad exchanges, to ensure that their ads are displayed in the right places at the right times. Plus, with a one-view platform, to manage campaigns from one centralized location.