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Ad360Global Custom Segments
Custom Segments
Audience segments in ad360Global can be tailored to find hyper-relevent users for your brand across the sites and apps.
- Target people reading about a particular topic or competitor on the web.
- Target people during and after their visit to a particular physical location.
- Target people on devices associated with a particular IP Address.
- Target people using mobile devices.
- Target people by internet service provider (ISP).
- Target contacts from a CRM list you upload.
- Intersect any audience with another.
Ad360Global Cross-Device Capabilities
Cross-Device Capabilities
The Ad360global user identify consists of 3 points of identification: cookie, deviceID and residential IP.
- Audience Intersection: Layer any crowd from a data source, including 3rd party audiences from a data partner and 1st party CRM lists.
- Multi Channel: Target and retarget people using native, display, video, connected TV (CTV), and audio across all of these formats.
- Attribution: Conversions, foot traffic, and brand sentiment can all be attributed across a variety of platforms. Track online transactions that come from a CTV or audio ad on a desktop or mobile device.
Our Targeting
Accelerate your targeting strategies with self-service audiences.
1st Party Targeting
Onboard your collected 1st-party data.
3rd-Party Targeting
Use segments from our 3rd-party data partners.
Browsing Audience
Create a one-of-a-kind Custom Segment based on content consumption relevant to your brand or competition.
Lookalike Audiences
Tag users with a pixel or upload CRM 1st party data to target individuals exhibiting the same behaviour.
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